TWO CHICKS: Cracking the EGG MARKET with ANNA RICHEY'S Entrepreneurial Spirit

June 5, 2024

Introducing Anna Richey, the mastermind behind Two Chicks, a business that’s revolutionising the way we enjoy eggs. Two Chicks brings convenient egg white to the market, filling a gap that Anna herself noticed years ago, launching the first liquid egg white product in the UK. Joined by co-founder, Alla Ouvarova, Two Chicks has become the go-to brand for those seeking a hassle-free, nutritious option.


In our discussion, Anna shares her journey into the egg industry starting unexpectedly during her time in Los Angeles in 2005. Surprised by the popularity of liquid egg whites for healthier omelettes, she realised the absence of such products back home in the UK. Determined to change that, Anna, alongside business partner, Alla, set out to create a solution for themselves and others who craved convenience without sacrificing nutrition. Throughout her career, Anna has experienced remarkable moments, but one that stands out for her is winning the Entrepreneurial Spirit Award at the Variety Catherine Awards.


I initially met Anna at the very first Future Female Entrepreneur launch party and I was immediately captivated by Anna's exceptionally chic style, which never ceases to impress and quickly noticed her intelligence and quick wit. Anna has become a great friend and mentor to me. In this conversation Anna shares key insights into Two Chicks, how she views her professional style and her advice for aspiring entrepreneurs.



Please introduce yourself and your business.


I am Anna and my business is Two Chicks. Two Chicks brings innovative, convenient, egg based products to market that we wanted ourselves but couldn’t find. We launched the first liquid egg white into retail in the UK and are the leading brand here.


How did you get into the industry you have chosen to start your business in?


While I was living in Los Angeles for a short time back in 2005, I was struck by the popularity of liquid egg whites to make fat and cholesterol free, lower calorie omelettes as an alternative to cooking with whole eggs. On my return to the UK I wanted egg whites for breakfast, but didn’t want the hassle and wastage of separating eggs. It seemed ludicrous that we didn’t have such a product on the market. Numerous magazine articles, along with celebrities and sports stars, were recommending egg white omelettes to stay in shape, yet there was no way to simply make them.


What has been a career highlight for you?


Winning the Entrepreneurial Spirit Award at the Variety Catherine Awards, set up to recognise and celebrate women in business.



How would you describe your personal style when it comes to fashion?


Very boring and conservative with a lot of black and beige! I like classic, sophisticated designs and would love a stylist, as I have no interest or skill in putting outfits together!



Do you feel that what you choose to wear empowers you in business?


This is the first time I am thinking about it. I would say that I like to present a smart, polished image, so yes, to an extent it does.

 

What is the best piece of advice you have been given?


Be prepared to do any and all jobs yourself when starting a business. We did literally everything ourselves at the beginning. You must never feel like any job is beneath you.

Anna's journey with Two Chicks is a testament to the power of perseverance, and drive, with her entrepreneurial spirit leading the way. Thank you, Anna for sharing your journey as a female founder and we look forward to seeing what’s next to come for Two Chicks.

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